How is socio-economic research helping us in design ?

Infrastructure design has many socio-economic complexities that make it difficult to establish the priority of projects to best address the needs of the community.  

We have research methodologies and techniques that allow us to examine public attitudes, behaviour and decision making in relation to these complex social and economic problems to ensure our clients make decisions that provide the best outcomes for their stakeholders.

As just one example, our virtual reality simulations provided our client with research and evaluation of signage that saved them $2m.

The results of our socio-economic research and evaluation work underpins business cases, policy direction, design interventions and targeted social marketing campaigns. 

After decades of research, we have learned that behaviours are unpredictable, and targeted research can assist in achieving the right outcome.

Our scope of services includes:

  • Prioritising behaviour change interventions
  • Community based social marketing
  • Programme evaluation
  • Developing indicators of social and economic performance
  • Economic analysis, including willingness to pay for studies
  • Geographic impact evaluation, using Geographic Information System Mapping
  • Monitoring customer satisfaction
  • Identifying impacts of environmental factors, including social and health outcomes.

Related:

Christchurch Urban Recovery

Christchurch Urban Recovery

WSP Opus Research has embarked on a long-term research project to identify patterns of economic recovery following the Christchurch earthquakes.

Read more...

 Hands-On Driving – The Human Factor

Hands-On Driving – The Human Factor

We are constantly looking for ways to objectively measure the effect of interventions

Read more...

National Free Speed Surveys

National Free Speed Surveys

Most New Zealanders will be familiar with the Government’s ongoing campaign to highlight the dangers of speeding.

Read more...

A zero-death vision for 2019

A zero-death vision for 2019

Just over 30 years ago, the Swedish politicians tried to decide how many deaths each year were acceptable on their roads. The consensus? None.

Read more...

 Can we be safer on our roads?

Can we be safer on our roads?

The challenge to design a safe transport system that reduces death and injury, is suitable for a variety of modes of transport and encompasses future modes of transport is almost overwhelming in scale.

Read more...

What if we can design our transport infrastructure for a fully electric future?

What if we can design our transport infrastructure for a fully electric future?

Can New Zealand's current Infrastructure support 64,000 EV's?

Read more...

Can we change our approach to urban mobility systems

Can we change our approach to urban mobility systems

Sustainable, multi-modal transport network for Wanganui

Read more...

Let's chat

Let's chat

Arrange to chat with our Technical Principal of Behavioural Science, Jarad Thomas

jared.thomas@wsp.com
+6445870675

Read more...

Dangerous driving spot sees NZ-first safety innovation

Dangerous driving spot sees NZ-first safety innovation

Users of a notorious Waikato intersection will benefit from an innovative road safety solution – the first of its kind in New Zealand.

Read more...